Build better products, drive greater impact
Build better products, drive greater impact
Simplify what’s complex. Design with clarity, so your users won’t have to think twice.
Simplify what’s complex. Design with clarity, so your users won’t have to think twice.
Perviously worked with
Moody's
・
KonMari
・
Fidelity Investments
・
Prismacolor
・
Pearson
・
LingoAce
・
Helzberg
・
Liberty Mutual
・
Kristy Chan
is the product designer behind Creative Outsider.
I help growing teams clarify their products, elevate the experience, and drive greater impact, all while keeping things fast and a little fun.
Start with Strategy
Big ideas need strong foundations. I start by digging deep, understanding users, defining goals, and crafting a strategy that aligns with your business needs.
Got a big idea?
Design Sprint
In 1 week, turn your riskiest idea into a testable prototype. Get real user feedback so your team knows what’s worth building before making big bets.
Something feels off?
Discover & Strategize
In 3-4 weeks, dig into what’s holding your product back. Identify pain points, close experience gaps, and surface key opportunities to realign your product and define clear next steps.
Design for Impact
Great design isn’t just about looking good. It’s about functionalities and user needs. Every detail, interaction, and screen should feel natural, intuitive, and engaging. That’s why I obsess over the details, so your users don’t have to!
Ready to solidify your vision?
Prototype & Test
In 4–6 weeks, transform key opportunities into a high-fidelity prototype through rapid iterations and testing. You’ll walk away with a solid core experience and clarity to prioritize and guide agile development.
Need ongoing support?
Design Support
After the sprint or prototype phase, this partnership supports ongoing design initiatives and critical launches. Ideal for teams who need strategic and hands-on design guidance through the final mile.
Start with Strategy
Big ideas need strong foundations. I start by digging deep, understanding users, defining goals, and crafting a strategy that aligns with your business needs.
Got a big idea?
Design Sprint
In 1 week, turn your riskiest idea into a testable prototype. Get real user feedback so your team knows what’s worth building before making big bets.
Something feels off?
Discover & Strategize
In 3-4 weeks, dig into what’s holding your product back. Identify pain points, close experience gaps, and surface key opportunities to realign your product and define clear next steps.
Design for Impact
Great design isn’t just about looking good. It’s about functionalities and user needs. Every detail, interaction, and screen should feel natural, intuitive, and engaging. That’s why I obsess over the details, so your users don’t have to!
Ready to solidify your vision?
Prototype & Test
In 4–6 weeks, transform key opportunities into a high-fidelity prototype through rapid iterations and testing. You’ll walk away with a solid core experience and clarity to prioritize and guide agile development.
Need ongoing support?
Design Support
After the sprint or prototype phase, this partnership supports ongoing design initiatives and critical launches. Ideal for teams who need strategic and hands-on design guidance through the final mile.
Start with Strategy
Big ideas need strong foundations. I start by digging deep, understanding users, defining goals, and crafting a strategy that aligns with your business needs.
Got a big idea?
Design Sprint
In 1 week, turn your riskiest idea into a testable prototype. Get real user feedback so your team knows what’s worth building before making big bets.
Something feels off?
Discover & Strategize
In 3-4 weeks, dig into what’s holding your product back. Identify pain points, close experience gaps, and surface key opportunities to realign your product and define clear next steps.
Design for Impact
Great design isn’t just about looking good. It’s about functionalities and user needs. Every detail, interaction, and screen should feel natural, intuitive, and engaging. That’s why I obsess over the details, so your users don’t have to!
Ready to solidify your vision?
Prototype & Test
In 4–6 weeks, transform key opportunities into a high-fidelity prototype through rapid iterations and testing. You’ll walk away with a solid core experience and clarity to prioritize and guide agile development.
Need ongoing support?
Design Support
After the sprint or prototype phase, this partnership supports ongoing design initiatives and critical launches. Ideal for teams who need strategic and hands-on design guidance through the final mile.
A SELECTION
OF WORK
MOODY'S CREDITLENS
From Fragmentation to Automation: A Unified Credit Risk Workflow
Research, UI/UX, Web App Design
Coming soon!
A Letter from Kristy
Dear founder, innovator, big dreamer, product people:
Dear founder, innovator, big dreamer, product people:
You’ve built something valuable. But if you’re reading this, something probably isn’t working as it should.
Maybe your product has gotten messy, users are getting stuck, or things used to feel simple, but now your team is growing, and the experience hasn’t kept up.
That’s usually when I step in.
I’ve worked with small and medium-sized teams across industries to bring clarity and design to complex product moments so that you can move forward faster and more confidently.
I’m a designer, researcher, and strategist, meaning I can zoom in to perfect the details or zoom out to connect the bigger picture. It’s how I bridge strategy and design to help you build momentum and design products people love and care about.
My approach is direct: we focus on the problem, collaborate closely, and get things done. I move fast, ask the hard questions, and keep the process collaborative and human. I’m not the loudest in the room, but I’m often the one people trust to take on a challenging project and make it feel calm, clear, and doable again.
I believe great products come from thoughtful conversations, a bit of curiosity, and a lot of care!
You’ve built something valuable. But if you’re reading this, something probably isn’t working as it should.
Maybe your product has gotten messy, users are getting stuck, or things used to feel simple, but now your team is growing, and the experience hasn’t kept up.
That’s usually when I step in.
I’ve worked with small and medium-sized teams across industries to bring clarity and design to complex product moments so that you can move forward faster and more confidently.
I’m a designer, researcher, and strategist, meaning I can zoom in to perfect the details or connect the bigger picture. It’s how I bridge strategy and design to help you build momentum and design products people love and care about.
My approach is direct: we focus on the problem, collaborate closely, and get things done, without unnecessary layers. I move fast, ask the hard questions, and keep the process collaborative (and occasionally meme-filled). I’m not the loudest in the room, but I’m often the one people trust to take on a challenging project and make it feel calm, clear, and doable again.
I believe great products come from thoughtful conversations, a bit of curiosity, and a lot of care.
You’ve built something valuable. But if you’re reading this, something probably isn’t working as it should.
Maybe your product has gotten messy, users are getting stuck, or things used to feel simple, but now your team is growing, and the experience hasn’t kept up.
That’s usually when I step in.
I’ve worked with small and medium-sized teams across industries to bring clarity and design to complex product moments so that you can move forward faster and more confidently.
I’m a designer, researcher, and strategist, meaning I can zoom in to perfect the details or zoom out to connect the bigger picture. It’s how I bridge strategy and design to help you build momentum and design products people love and care about.
My approach is direct: we focus on the problem, collaborate closely, and get things done. I move fast, ask the hard questions, and keep the process collaborative and human. I’m not the loudest in the room, but I’m often the one people trust to take on a challenging project and make it feel calm, clear, and doable again.
I believe great products come from thoughtful conversations, a bit of curiosity, and a lot of care!
Frequently Asked Questions
What kinds of projects do you usually take on?
What kinds of projects do you usually take on?
What kinds of projects do you usually take on?
How much does it cost?
How much does it cost?
How much does it cost?
Can you collaborate with our internal team?
Can you collaborate with our internal team?
Can you collaborate with our internal team?
What kind of deliverables do you provide?
What kind of deliverables do you provide?
What kind of deliverables do you provide?
How long do engagements usually last?
How long do engagements usually last?
How long do engagements usually last?
Got a project? Get in touch at:
hello@thecreativeoutsider.com
© Copyright CreativeOutsider 2025. All rights reserved.
Got a project? Get in touch at:
hello@thecreativeoutsider.com
© Copyright CreativeOutsider 2025. All rights reserved.
Got a project? Get in touch at:
hello@thecreativeoutsider.com
© Copyright CreativeOutsider 2025. All rights reserved.